Privacy Policy

Last updated: [Insert Date]

At profi-inhalt (“we”, “our”, “us”), accessible at profi-inhalt.de, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

This Privacy Policy is designed to help you understand:

  • What personal information we collect
  • How we collect it
  • How we use your information
  • The legal basis for processing your information
  • Who we may share your information with
  • How long we keep your information
  • Your rights under UK data protection law
  • How to contact us about your personal data

1. Who We Are

This website, profi-inhalt.de, is owned and operated by:

Trading as profi-inhalt
Preston Lancashire
Email: [email protected] , [email protected]

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.

2. About profi-inhalt

profi-inhalt is an online UK-based discount and general merchandise store offering a wide range of affordable everyday products, including household essentials, toiletries, cleaning products, kitchenware, DIY items, seasonal products, and other value goods for home delivery.

In order to provide our website and services, we may need to collect and process personal information about you.

3. What Personal Information We Collect

We may collect the following categories of personal information:

Information you provide directly to us

When you place an order, create an account, contact us, or sign up for updates, we may collect:

  • Your full name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Account login details (if you create an account)
  • Order history and purchase details
  • Products you view, save, or add to your basket
  • Customer service messages, enquiries, or complaints
  • Reviews or feedback you submit
  • Marketing preferences (e.g. newsletter opt-in)

Payment information

When you make a purchase, payments may be processed by third-party payment providers such as Stripe, PayPal, Klarna, Apple Pay, Google Pay, or other secure payment gateways.

We do not store your full card details on our servers.

We may receive limited payment-related information such as:

  • Payment method used
  • Payment status
  • Transaction reference
  • Billing verification status

4. Information We Collect Automatically

When you visit or use our website, we may automatically collect certain technical and usage information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Time and date of visit
  • Referral source (how you found our website)
  • Website activity (such as products viewed or items added to basket)
  • Approximate location data based on IP address
  • Cookies and similar tracking technologies

This helps us improve website performance, analyse visitor behaviour, prevent fraud, and enhance your shopping experience.

5. Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Keep our website functioning properly
  • Remember your basket and preferences
  • Improve site speed and usability
  • Understand how customers use our website
  • Measure advertising and marketing performance
  • Provide relevant product recommendations
  • Support checkout and payment functionality

Cookies may be set by us or by trusted third parties such as analytics providers, advertising platforms, payment providers, and website performance tools.

You can control or disable cookies through your browser settings. However, some parts of our website may not function properly if cookies are disabled.

If you use a separate Cookies Policy or cookie banner, you should link it here.

6. How We Use Your Personal Information

We use your personal information for the following purposes:

  • To process and fulfil your orders
  • To deliver products to you
  • To communicate with you about your order
  • To manage returns, refunds, cancellations, and customer service requests
  • To create and manage your customer account
  • To provide website functionality such as saved baskets or wishlists
  • To send service-related emails (e.g. order confirmations, dispatch notices, delivery updates)
  • To respond to your enquiries or complaints
  • To prevent fraud, abuse, or unauthorised transactions
  • To improve our products, services, and website performance
  • To analyse customer behaviour and shopping trends
  • To comply with legal, tax, accounting, and regulatory obligations
  • To send marketing emails or promotional offers where you have consented or where permitted by law
  • To recover debts or enforce our legal rights if necessary

7. Our Legal Basis for Processing Your Information

Under UK data protection law (including the UK GDPR and Data Protection Act 2018), we rely on one or more of the following legal bases:

a) Performance of a contract

We process your information where it is necessary to fulfil your order or provide services to you, including:

  • Processing payments
  • Delivering products
  • Sending order updates
  • Managing returns or refunds
  • Providing customer support

b) Legitimate interests

We may process your information where necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. This includes:

  • Improving our website and customer experience
  • Analysing product demand and website usage
  • Preventing fraud and protecting our business
  • Sending limited marketing about similar products you may be interested in (where allowed by law)
  • Maintaining records for business administration

c) Consent

We rely on your consent for certain activities, such as:

  • Sending marketing emails, SMS, or promotional messages (where required)
  • Using non-essential cookies and tracking technologies
  • Collecting optional information you choose to provide

You can withdraw your consent at any time.

d) Legal obligation

We may process your information where we are required to do so by law, including:

  • Tax and accounting record keeping
  • Fraud prevention
  • Responding to lawful requests from authorities
  • Consumer law compliance

8. Marketing Communications

If you choose to subscribe to our newsletter or marketing updates, we may send you:

  • Product updates
  • Special offers
  • Promotions and discount codes
  • Seasonal campaigns
  • Abandoned basket reminders (where permitted)
  • Store news and announcements

We may contact you by:

  • Email
  • SMS/text message (if you have opted in)
  • Other digital marketing channels where applicable

You can opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in our emails
  • Replying STOP to SMS messages (if applicable)
  • Contacting us at [your email]

Please note that even if you opt out of marketing, we may still send you essential service communications relating to your orders or account.

9. Sharing Your Personal Information

We do not sell your personal information to third parties.

However, we may share your personal information with trusted third parties where necessary to operate our business and provide services to you, including:

Service providers and processors

  • Website hosting providers
  • eCommerce platform providers (e.g. WooCommerce/WordPress related services)
  • Payment processors (e.g. Stripe, PayPal, Klarna, Apple Pay, Google Pay, etc.)
  • Shipping and courier companies
  • Warehouse, fulfilment, and order processing providers
  • Email marketing and SMS providers
  • IT support and website maintenance providers
  • Fraud prevention and security providers
  • Analytics providers (such as Google Analytics or similar tools)
  • Advertising and remarketing platforms (where applicable)

Professional advisers

  • Accountants
  • Legal advisers
  • Insurers
  • Payment or compliance consultants

Authorities and legal requirements

We may disclose information where required to:

  • Comply with legal obligations
  • Respond to court orders or lawful requests
  • Prevent fraud or criminal activity
  • Enforce our terms and conditions
  • Protect our business, customers, or third parties

Business transfers

If profi-inhalt or its assets are sold, transferred, merged, or restructured, your information may be transferred as part of that transaction.

10. International Transfers of Personal Data

Some of our service providers may process or store personal information outside the United Kingdom.

Where your personal data is transferred outside the UK, we will ensure that appropriate safeguards are in place, such as:

  • Transfers to countries deemed to provide adequate protection
  • Standard contractual clauses or equivalent approved safeguards
  • Other lawful transfer mechanisms recognised under UK data protection law

11. Data Retention

We keep your personal information only for as long as necessary for the purposes for which it was collected, including legal, tax, accounting, fraud prevention, and customer service reasons.

Typical retention periods may include:

  • Order and transaction records: up to 6 years (or longer where legally required for tax/accounting purposes)
  • Customer account information: until the account is deleted or becomes inactive for a reasonable period
  • Marketing records: until you unsubscribe or withdraw consent, plus a limited period to maintain suppression records
  • Customer service enquiries: for as long as reasonably necessary to resolve the matter and maintain service records
  • Fraud/security logs: as reasonably required for prevention and investigation

We may retain anonymised or aggregated data for analytics and business reporting purposes.

12. How We Protect Your Information

We take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These measures may include:

  • SSL/HTTPS encryption
  • Secure payment processing via third-party providers
  • Restricted access to customer information
  • Password-protected systems
  • Software and plugin updates
  • Security monitoring and fraud checks
  • Backup and recovery procedures

While we take data security seriously, no method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.

13. Your Rights

Under UK data protection law, you may have the following rights in relation to your personal data:

Right to access

You can request a copy of the personal information we hold about you.

Right to rectification

You can ask us to correct inaccurate or incomplete personal information.

Right to erasure

You can ask us to delete your personal information in certain circumstances.

Right to restrict processing

You can ask us to limit how we use your personal information in certain cases.

Right to object

You can object to certain types of processing, including direct marketing.

Right to data portability

Where applicable, you can request that we transfer your personal data to you or another provider in a structured, commonly used, machine-readable format.

Right to withdraw consent

Where we rely on consent, you may withdraw that consent at any time.

Rights relating to automated decision-making

You have the right not to be subject to decisions based solely on automated processing where such decisions significantly affect you, unless legally permitted.

To exercise any of these rights, please contact us at:

Email: [email protected] , [email protected]

We may need to verify your identity before responding to your request.

14. Children’s Privacy

Our website and services are not directed at children under the age of 13, and we do not knowingly collect personal information from children.

If you believe a child has provided personal data to us, please contact us and we will take appropriate steps to remove it.

15. Third-Party Links

Our website may contain links to third-party websites, services, or social media platforms.

If you follow a link to another website, please note that those websites have their own privacy policies and practices. We are not responsible for the content, privacy practices, or security of third-party websites.

We encourage you to read their privacy policies before providing any personal data.

16. Fraud Prevention and Security Checks

To protect both our customers and our business, we may use personal information to:

  • Verify orders and customer identity
  • Detect suspicious or unusual activity
  • Prevent fraudulent transactions
  • Assist payment processors and security systems
  • Block or review orders that present a risk

This processing is necessary for our legitimate interests and, in some cases, to comply with legal obligations.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in the law
  • Changes in our services or website
  • New payment, shipping, or marketing providers
  • Operational or business changes

Any updates will be posted on this page with a revised “Last updated” date.

We recommend that you check this page periodically to stay informed.

18. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:

profi-inhalt
Website: profi-inhalt.de
Email: [email protected] , [email protected]

Address: Preston Lancashire

19. Complaints

If you are unhappy with how we handle your personal information, please contact us first and we will do our best to resolve the issue.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO)
Website: Information Commissioner’s Office
Website:
Telephone: 0303 123 1113